Media Evolution is a Gold Coast digital marketing agency providing SEO services to small businesses. We produce SEO Strategies to propel your business up the search rankings. Placing you in right in front your prospects on the first page of Google and driving organic traffic to your website.
As a small business owner you already know how important it is to have a solid online presence. Having a fast website with a great user experience is one part of the puzzle. But, a great website is only useful if your customers can find it!
Search engines like Google are the primary tool your prospects use to find your products and services online. Being visible in these search engines is critical to the success of your business. In fact there are around 3.5 billion searches performed each day, 40,000 per second (Internetlivestats, 2019) .
With up to 70% of users not venturing past the first page of results, it’s vital to ensure your website ranks as close to the top of results as possible.
If you are reading this, then you’re already be familiar with Search Engine Optimisation (SEO). You may have even tried it yourself. If so, you’ll know it can be tough to get right. There are hundreds factors that go into Google’s ranking system. Not to mention that competition for those coveted top rankings is fierce.
Don’t worry we’re here to help your business achieve its business goals, by improving your online presence with organic traffic.
What is Search Engine Optimisation?
Search Engine Optimisation, is a proactive and structured approach to improving the position of your website in organic search results, with the goal landing you on the first page of Google.
Ranking highly in search results increases traffic to your site from prospects who are searching for products or services that you offer.
One aspect of quality SEO is to target specific keywords, key phrases or keyword themes used by your target audience and optimising your web pages to match.
Keywords are a fundamental part of Search Engine Optimisation. They help search engines like Google to understand the content and purpose of your website. When people use those keywords or phrases to search, Google presents the sites that it thinks are the most relevant.
The better your site is optimised, the easier it is for Google to understand the topic or content on your pages.
SEO Company Media Evolution has been helping Australian businesses improve their search rankings for years. Using in-depth keyword research, best-practice SEO techniques and a proven framework, we’ll help you grow your business.
SEO Strategies delivered with a framework is the key to success
Google uses search algorithms to determine which sites display in search engine results. They scan your website and look for things like content quality, back-links, onsite optimisation, mobile responsiveness, speed, security, user experience, testimonials, social shares and many other factors. There are potentially thousands of ranking factors or signals in their algorithm.
If you want Google to feature your site at the top of search, you must respect these rules and work with the algorithm. Why? If you don’t, your site could be hit with a Google SEO penalty and removed from search results. If this happens, all your hard work will be for nothing.
Media Evolution uses best practise SEO strategies that conform to Google’s search algorithm. We understand what Google wants and we help you to achieve that with a comprehensive SEO strategy.
While any given strategy will include hundreds of elements, we focus on Relevance, Authority, Popularity and Technical factors. These elements directly affect most of Google’s considerations, meaning that we can influence how Google sees your site.
For example, we ensure that all your keywords, backlinks, links and content are relevant to your business. Google rewards relevance, because consumers are more likely to be happy with content or pages if it matches what they are looking for.
Google also rewards brand authority and popularity, which is why we work to boost your search, social and brand authority. If search engines think that people are paying attention to you, they will pay attention to you as well.
Technical accuracy, or onsite optimisation (speed, mobile usability, security), makes it easy for Google bots to crawl your site. This allows them to index your pages. It also ensures that visitors on mobile and other devices can easily load and use your site.
While each of these factors plays a small part in our strategy, they are very important to ranking well in search engine results pages.
By approaching your SEO strategy with a framework, we can create a plan that encourages Google and other search engines to rank your website for the keywords your prospects are looking for. We make sure your site is safe because we use ethical tactics to help you rank. And, because we use historically proven tactics to boost your ranking, we do our best to ensure that you get great results.
An SEO Campaign to help your business
Unlike other SEO agencies our SEO specialists prefer to run SEO campaigns. This means each month we will select a specific keyword or search term to target, with all effort going into that term. By using an SEO Campaign for specific keywords, our SEO Specialists can take a targeted approach to increasing organic traffic online.
Think about your customer
Google’s primary goal is to deliver high-quality and relevant information to its customers. From an SEO perspective, this means that Google will reward you for providing a great user experience by ranking you highly in the search results.
Metrics like bounce rate, website speed and engagement can give Google a good idea of your site’s user experience. For example, a high bounce rate might indicate that people are not finding relevant information on your site, or that your layout is unappealing or frustrating. A low bounce rate indicates the opposite. Google uses this information and ranks you accordingly.
Technical SEO is critical
Many of the SEO factors that affect your website’s ranking are within your control. Making sure your layout flows well and that your copy features your targeted keywords are just a few ways that you can boost your site’s rankings.
Our SEO Specialists knowledge of technical SEO is second to none. Our SEO team will look after all aspects of your on-site optimisation, starting with a full seo audit to identify areas of improvement and opportunity. We’ll fully optimise your site to provide a great user experience and help search engines easily index and rank you.
Link building – quality beats quantity!
Link building is the backbone of increasing your site’s search engine rankings. When other sites link back to your page, Google assumes this is because of relevant and valuable content and rewards you.
It seems logical to assume that the more backlinks you have, the higher your ranking will be, but this is not necessarily the case. When a site with a high authority links to your site, this suggests to Google that your website is of a similar quality, effectively acting as a positive recommendation from a credible source. So it’s better to have ten good quality links from high-ranking pages than 100 from low-ranking pages – quality over quantity!
At Media Evolution, we have a detailed SEO processes for link building . Our team researches your industry or niche and searches for linking opportunities. We then reach out to all these opportunities pitching ideas and building relationships.
Positioning your site as an industry leader. Our processes are fully transparent and you have full access to our project tracker so you can see exactly what is happening and when. Our goal is top help grow your business by with sustainable organic lead generation.
SEO must be a part of your Online Marketing Strategy
SEO marketing works best as part of a long-term integrated digital marketing strategy. Combined with other marketing tactics such as
- Content Marketing.
- Paid advertising on Google, Facebook, Linkedin or Instagram.
- Social Media Marketing
By combining SEO and Content Marketing you reap the benefits of a consistent supply of organic traffic and quality leads. Google prefers websites which provide quality content and an excellent user experience.
We will create quality, shareable content as part of a comprehensive Content Marketing strategy.
Quality content is also more likely to be shared, both by your target audience and by influential industry voices. This improves your SEO ranking by creating valuable backlinks, credibility and social proof.
Why Do leading SEO Agencies prefer organic traffic?
Any SEO Agency provide SEO services strives to get their clients websites in the top 5 positions of search engine results. The top position on organic search results alone receives 28.5% of the clicks, with 15.7% going to second position. Position five receives 7.2%. You can see why everyone wants to be at the top, it literally gets all the traffic.
Do you provide Local SEO Services?
Local SEO has grown in importance significantly over the last few years, thanks to increased mobile phone usage and connectivity. In fact it is estimated that 63% of Googles US organic search traffic originated from mobile devices (Merkleinc, 2019). Although it shares a lot of similarities with organic SEO, the approach is fundamentally different.
Local SEO focuses on providing results that are relevant to a searcher based on their current location. For example, if you are visiting a city for the day and you want to find a coffee shop, Google will display a list of coffee shops in your proximity.
Media Evolution’s thorough Gold Coast SEO Services involves a full audit to ensure all information is correct and consistent across websites, directories and social accounts, allowing your potential customers to easily find you when they’re out and about.
Mobile is so important, we take a mobile first approach to all our web design projects.
How important is keyword research?
Keyword research is vital to improving your organic search results. Not all keywords are equal and sometimes a small change can have a big impact. For example –
SEO Company has an estimated 1600 monthly searches in Australia and
SEO Services Company has 320 estimated monthly searches. A big difference, just by leaving one word out.
Can you guarantee page one results?
We would love to say yes, but unfortunately, we can’t guarantee page one results for any keyword. No SEO Agency can, and you should be wary of anybody that promises you otherwise.
We are very proud of out SEO Services and we can guarantee is that we’ll do everything in our power to get you to the top of the search engine results and keep you there. Our goal is to be recognised as a leading SEO agencies in Australia and this comes back to consistently provide a return on investment. As Google’s algorithm changes and develops, you may experience ups and downs, but we’ll do our best to minimise this and drive consistent, relevant traffic to your website.
Book your free discovery session with our SEO experts and let’s discuss how we can get results for your business.